Free tools · SIBT
Free growth tools for DTC and CPG founders
Four quick diagnostics you can run on your own numbers today. No sign-up for the calculators or the scorecard, and everything runs in your browser.
Growth Readiness Scorecard
20 yes or no questions across offer, conversion, email, paid acquisition and LTV. Get a score out of 100, a result zone and a section breakdown.
Start the scorecard → Calculator · 2 minutesEmail Revenue Calculator
Compare your email and SMS share of revenue, open rate, click rate, flows and revenue per recipient with benchmarks for your vertical.
Open the calculator → Calculator · 2 minutesCampaign Compass
Work out true profit per order, contribution margin, CAC and blended ROAS, and see where each pound of your order value goes.
Open Campaign Compass → Checklist · 8 page typesCRO Checklist
Conversion tactics for every page of your store, rated by impact. General tactics are open to everyone. Add your email to see the first five for each other page type.
Open the checklist →When you want a second pair of eyes
Ask for a Growth Snapshot or apply for the 24-Hour Challenge.
A Growth Snapshot is three findings from your live pages, each with what we saw, why it matters and a first move. The 24-Hour Challenge lets a specialist SI bot team work on one part of your growth.
Built on the Purposeful Profits playbook: 518% average sprint growth. See the results.