Free tool · SIBT

Campaign Compass

Work out your true profit per order, set against general DTC benchmarks for drinks, beauty, wellness and CPG brands.

Enter your numbers below. No sign-up required. Everything runs in your browser.

Your unit economics

Use your real numbers for an accurate benchmark.

£
%
%

For example Stripe or PayPal

%
£
£
%

0 if you do not discount

Monthly performance (optional, for CAC and ROAS)

£
£